Case Study: Deseret Media & saambaa
THE PARTNERSHIP In mid-2023, Deseret Media - a distinguished media powerhouse with a legacy of delivering impactful news and engaging content, teamed up with saambaa to boost their digital revenue strategy. The collaboration led to remarkable growth, injecting substantial revenue streams into Deseret Media's portfolio in a short span. HOW
What Google’s Fresh CMP Requirement for Publishers
As you may have heard, Google has recently unveiled fresh requirements for Consent Management Platforms (CMPs) when it comes to delivering ads in the European Economic Area (EEA) and the United Kingdom. It now requires publishers using Google AdSense, Ad Manager, or AdMob to use a certified Consent Management Platform
Lee Enterprises Revenue Uplift Case Study
THE PARTNERSHIP In July 2021, Lee Enterprises gave Saambaa the opportunity to help them with their yield optimization efforts. A few weeks later, Lee's properties were seamlessly onboarded adding six figures in new revenue. THE PROCESS Ryan Tornquist - Lee's Director of New Revenue Programs, was on the lookout
Ezoic & Saambaa Partner to Grow Online Publisher Ad Revenue
How Can Ezoic Help You? Ezoic is the country’s largest AI-based programmatic ad management platform helping over 12,000 digital publishers become more efficient and profitable. Headquartered in Carlsbad, Calif., the company was founded in 2010 to provide digital publishers and website owners with the right tools to optimize revenue, traffic,
Taboola & Outbrain combo could mean less revenue and lower-quality ads
Outbrain and Taboola — the Ross and Rachel “will they, won’t they” online advertising story of our times — could finally have its happy ending. On Thursday, Taboola said it will acquire Outbrain for $250 million in cash and 30% equity of the combined company. The merged company’s valuation could
Facebook is Getting Rid of Clickbait…Are you?
For some publishers on Facebook, it doesn’t always pay to pay. Listicle publisher Ranker and lifestyle publisher Topix have, for years, employed profitable traffic arbitrage strategies, buying Facebook ads to acquire traffic that they can then monetize through ads that earn more than the cost of the ads. These